A Season of Giving: Supporting Local Luxury & 365 Days of Fashion

What a year it’s been—both enlightening and challenging at times. So far, everyday has been a true dedication to supporting my favorite designers and artists and showcasing it all came with anticipating photo opps, videos and commentary in a timely manner. When the days of capturing moments feel overwhelming, I’m reminded that December carries a certain stillness—a pause that invites gratitude and reflection. This year, I recognize that the most meaningful gifts rarely come wrapped in glossy paper. They come from the hands, hearts, and imaginations of small business owners—the ones who pour their craft, time, and stories into every piece they make.

Revisiting 365 Days of Local Fashion

When we launched Letty Sparrow’s 365 Days of Fashion at the start of the year, the mission was simple: celebrate local luxury every single day. It wasn’t about grand gestures; it was about conscious ones—shopping intentionally, choosing Chicago-made pieces, and uplifting the designers, makers, and dreamers who keep creativity alive in our city. Looking back, it became more than a campaign. It became a movement—a reminder that fashion, design, and artistry are threads of community. Most importantly, I learned so much from each designer—their desires, goals and dreams—all of which puts into perspective the true meaning behind the work they do. And I am grateful for that experience.

The Art of Conscious Gifting

As you plan your holiday giving, think small—but think luxuriously. Instead of the predictable throw blanket, aim for the purposeful gift: a hand-stitched leather clutch, a fragrance blended by a local perfumer, or a silk scarf crafted from deadstock fabric. These aren’t impulse buys; they’re heirlooms in waiting for all the special people in your life. Plus, supporting a small business is a quiet form of activism, an investment in someone’s dream that you can contribute to.

What We Give, We Grow

There’s a certain poetry in giving that multiplies. Every purchase from a local brand supports more than one artisan—it nurtures a network of photographers, seamstresses, stylists, and storytellers. This December, may your generosity extend beyond the physical. Attend the pop-ups, share the posts, write a kind review. The Chicago luxury ecosystem thrives when we do.

Let this be the continuation of 365: 365 moments of intention, creativity, and community—one small but powerful choice at a time.
Have a wonderful holiday season from the Letty Sparrow team!