ABOUT
Letty Sparrow is here to shine a light on Chicago’s incredible luxury designers—the talent, the artistry, and the one-of-a-kind pieces that deserve to be seen, loved, and worn. We’re on a mission to connect you with the best of Chicago’s fashion, helping you discover curated looks that fit your life and elevate your style while supporting local businesses that are the heart and soul of our community.
We collaborate personally with Chicago’s most talented designers, working together to bring their vision to life and share it with people who value craftsmanship, impeccable fit, and the story behind every piece.
Letty Sparrow isn’t just a platform; it’s a community for people who want to shop smarter, support local, and dress with confidence and style. Fly with us as we journey through Chicago’s best designers.
Our Team
DeAnna Spoerl
Founder + Editor in Chief
DeAnna Leticia Spoerl is a visionary entrepreneur, proud native Chicagoan, and passionate supporter of local fashion. As the driving force behind Letty Sparrow, she’s committed to elevating Chicago’s designers, helping them connect with the audiences who appreciate their artistry. DeAnna’s mission is simple: to see everybody win while fostering a community that celebrates craftsmanship, individuality, and fabulous style.
Gavin Lipinski
Director of Content Operations
Gavin Lipinski is a dynamic and driven advocate for Chicago’s thriving fashion scene. With an insatiable curiosity and love for discovery, Gavin scours the city to uncover its best-kept style secrets. Through his engaging articles and blogs, he educates and informs readers about the unique beauty and craftsmanship behind Chicago’s designers, ensuring their stories are told with passion and care.
Sara Flores
Social Media Management
Sara Flores brings a sharp eye for style and a knack for creating visually stunning content to Letty Sparrow. A lover of fashion and design, Sara combines her creativity and ambition to showcase the best of Chicago’s designers across social media. From curating brand stories to crafting inspiring visuals, Sara’s work ensures Letty Sparrow’s online presence reflects its bold and stylish mission.
Editorial Policy
At Letty Sparrow, we oversee every article from pitch to publish. Our commitment to producing high-quality, trustworthy content and adhering to rigorous editorial standards is our top priority. We wouldn’t recommend a designer, product, or experience that we wouldn’t try ourselves. We regularly review our content for accuracy, ensuring you get the most up-to-date and reliable information about fashion, designers, and products.
Factual Reporting
Sometimes mistakes happen, or information changes. If you spot an error, we will address it as quickly as possible. Please email us at deanna@lettysparrow.com with “Factual Error” in the subject line.
Affiliate Links
Occasionally, we write about products we adore or have personally experienced. If you make a purchase through the links in our stories, we may earn a commission, but we are always transparent about these relationships.
Conflicts of Interest
All contributors, writers, and editors at Letty Sparrow are required to disclose any potential conflicts of interest when pitching a story.
We maintain a clear boundary between our editorial content and advertising partnerships. Any sponsored content will be clearly labeled, and we hand-pick advertising partners to ensure they align with our readers’ values.
Diversity and Inclusion
At Letty Sparrow, diversity is at the heart of what we do. We are dedicated to highlighting the incredible range of designers, creators, and people in the fashion industry. Fashion is an expression of individuality and culture, and we aim to amplify the voices and work of designers from all backgrounds, with a focus on supporting underrepresented communities, including BIPOC, LGBTQ+, and individuals with disabilities.
We welcome your feedback and ideas for improving our inclusivity. Email us at deanna@lettysparrow.com with “D&I Feedback” in the subject line.
We also ask for kindness and respect on our social media platforms. Hate speech or any comments violating platform guidelines will be removed immediately. If you see any inappropriate content, please report it and let us know.
Sources
Trust and accuracy are essential to us. Our writers adhere to strict journalistic standards, sourcing information only from reputable experts, designers, fashion organizations, academic institutions, and verified industry insiders. When referencing studies or data, we ensure they are well-documented and credible.
Fashion Spotlights and Press Events
Letty Sparrow editors and contributors often collaborate with fashion brands, designers, and creative spaces to share meaningful insights and stories. These partnerships enable us to provide an authentic and in-depth perspective on local designers, luxury products, and industry events. We do not promote any brand, designer, or event that doesn’t meet our personal standards of quality and originality.
How to Write for Us
Are you a passionate writer, photographer, or content creator with fresh ideas that highlight the best in Chicago luxury fashion? We’d love to hear from you. Email deanna@lettysparrow.com with “PITCH” in the subject line.
Contact Us
Got a comment or suggestion? Reach out to us at deanna@lettysparrow.com.
Advertising
Interested in partnering with Letty Sparrow? Email deanna@lettysparrow.com to explore advertising opportunities.
Technical Issues
If you experience any technical issues on our site, please email us at deanna@lettysparrow.com with “TECHNICAL ISSUE” in the subject line.
At Letty Sparrow, we celebrate the art of fashion and the diverse creators behind it. Join us in reshaping how the world views fashion—one story at a time.
